In this edition: DeVos Institute report takeaways, meta-advertising, and my take on OpenAI shuttering Sora.
This is Q&AI, our blog series aimed at keeping you in the know on updates in the rapidly evolving world of AI. Sometimes, these will be quick updates on new developments in the field. Sometimes, they’ll be tips on tactics, features, or functionality. If you haven’t met me yet, hi: I’m Jen Taylor, CI’s Director of AI Strategy & Implementation, and your (very human) AI BFF.
Q: Are there recent studies related specifically to the arts and culture industry and AI use?
A: Admittedly, ours is already a bit outdated, as it’s from mid-2025 and AI is moving so fast. But last month, the DeVos Institute of Arts and Nonprofit Management released “An AI Roadmap for Nonprofit Arts and Culture Organizations.” These are the main takeaways:
AI presents a major opportunity for arts and culture nonprofits—but only when applied with intention. This roadmap emphasizes that success doesn’t come from chasing tools, but from solving specific organizational challenges.
The most effective teams start with clear “pain points” (like repetitive admin work or audience communication gaps) and apply simple AI solutions that save time, often reclaiming several hours per week. Rather than replacing human expertise, AI works best as a capacity multiplier—freeing staff to focus on strategy, creativity, and relationship-building.
At the same time, thoughtful implementation is critical. The sector remains largely in an experimental phase, with limited formal strategy or governance in place. Organizations that see meaningful impact pair practical use cases with clear policies, strong human oversight, and alignment to mission and values. The takeaway: AI isn’t a shortcut—it’s a shift in how work gets done, requiring intentional adoption, ethical guardrails, and a focus on building durable capabilities rather than chasing the latest tools.
I really try not to be overly sales-y in this newsletter, but these findings really validate the way we’ve structured our AI strategy services at Capacity!
Q: ARe people getting better at identifying AI-created images and videos?
A: You know, a colleague recently highlighted an interesting excerpt from a Rachel Karten Link In Bio newsletter (the full post is behind a paywall, apologies!) that highlights this question.
Karten spoke with Jeremy Carrasco, who uses his account @showtoolsai to help users with their AI media literacy (and regularly gets over 1M views on his breakdowns). He noted that, “I get a ton of AI video and photo submissions. The catch is that 80% of those videos that people think are AI are actually real. This isn’t good! Brands may need to proactively shoot behind-the-scenes footage and meta-advertise their process.”
Q: What’s your take on OpenAI shutting down the Sora video app?
A: Losing the Disney deal really shows the revenue opportunity they see by strengthening the core LLM offering. That’s it, that’s the take.
For a reminder on the context: in late March, OpenAI made this announcement in spite of the $1 billion deal that Disney had partnered on, which involved a three-year licensing agreement wherein Sora would have been able to generate user-prompted videos from a set of more than 200 masked, animated or creature characters from Disney, Marvel, Pixar and Star Wars.
MORE TO COME,
Jen
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