Passionate about the Arts?
Build your career working with leading arts and cultural organizations.
Capacity Interactive is the premier digital marketing consulting firm for culture and the arts. Founded in 2008 by Erik Gensler, Capacity Interactive partners with leading arts and cultural organizations in the U.S and internationally to help them build audiences, engage community and market smarter. Practice areas include digital advertising, web analytics, search engine optimization, search engine marketing, email strategy, and online fundraising.
Capacity Interactive has a strong focus on education for our clients and in the arts and cultural sector. CI hosts Digital Marketing Boot Camp for the Arts, an annual conference in New York City, and Capacity Classroom, a series of small group workshops where arts marketers can strengthen their digital skills.
Erik founded Capacity Interactive in 2008 and Digital Marketing Boot Camp for the Arts in 2011. Erik is a sought-after speaker on digital marketing for the arts. He’s presented at Opera America, The League of Resident Theaters, Tessitura, and Dance USA, among others. He has guest lectured at Yale, Columbia, and NYU.
Erik began his career at Marakon Associates, an international management consulting firm, and built his career at NBC Universal, New York City Opera, and The Marketing Group, where he worked with non-profit arts clients. When not at work Erik enjoys cycling, running, cooking, the beach, seeing shows and spending time with his rambunctious dog.
Christopher has been marketing the nonprofit performing arts across the country for more than 20 years at Performing Arts Centers, the Coconut Grove Playhouse, and was the Director of Marketing at New York City Center before joining Capacity Interactive.
Outside of the office, Christopher is a triathlete and marathoner, loves the ballet, and identifies as a bit of a New York hillbilly, transit geek, infrastructure nerd, and classic cinema aficionado!
Yosaif leads analytics, SEO, and site optimization projects at Capacity Interactive. Previously, he was Director of Analytics at Huge and at AKQA, where he built teams that leveraged data to inform the strategy behind website redesign and optimization projects.
Outside the office, Yosaif loves cycling and snowboarding, and is continually searching for that perfect slice of (vegan) NY pizza.
Ashley joined the Capacity Interactive team after 10 years of working in non-profit arts organizations in NYC, including Manhattan Theatre Club, Jazz at Lincoln Center, and, most recently, Lincoln Center Theater, where she was the Associate Director of Marketing.
When not at a show of some kind, she can be found hiking a mountain or curled up with a good book and a craft beer next to her beagle, Ruby.
ShaKea joined Capacity Interactive after graduating from Swarthmore College and interning in the development departments of Dance/USA | Philadelphia, The Innocence Project, and American Documentary | POV.
In her free time she enjoys stalking dance companies on social media, searching for the perfect pair of shoes, trying to fool people into thinking she’s Olivia Pope.
Carly joined the Capacity Interactive team after working in executive search at Egon Zehnder, as well as previous general and company management roles with Wolf Hall, Parts 1 & 2 and at Goodspeed Musicals; she is a proud graduate of the University of Michigan.
In her free time, Carly enjoys ballroom dancing, both socially in New York City and competitively across the East Coast.
Jess joined the Capacity Interactive team after receiving her Master of Arts Management from Carnegie Mellon University and working with arts organizations in Pittsburgh and New York such as Phipps Conservatory and Botanical Gardens, Tinc Productions and Joey Parnes Productions.
In her spare time, Jess works on her health and wellness blog, cuddles with her dog Callie, and searches high and low for the best paleo food in New York!
Becca joined Capacity Interactive after eight years working at nonprofit performing arts organizations, including Carolina Performing Arts, the Milwaukee Repertory Theater, and most recently, the New York Philharmonic.
Outside of work, you can find Becca training for her first marathon, attending a live performance, or making a mean bowl of guacamole. She loves working in her community garden, solving crossword puzzles, and spending time with her cats, Sydney and Melbourne.
Raveena joined Capacity Interactive after completing her M.A. in Arts Administration from Florida State University and the Capacity Interactive internship program.
Raveena enjoys playing her clarinet, attending performing arts events, discovering rooftop bars, going to the beach, or planning her next friendcation.
Elif joined Capacity Interactive after graduating from University of California Berkeley with a double major in Economics and English, where she also worked on campus at Cal Performances.
When not at work, Elif is on her way to a ballet show, a classical or jazz music concert, or swing dancing somewhere in the city.
Sasha joined Capacity Interactive after completing a master’s degree in Arts Administration from Columbia University and interning at several performing arts organizations.
Outside of the office, she can be found attending a live performance, running along Hudson River, and researching new restaurants on Yelp.
Sarah joined Capacity Interactive after spending three years as an elementary school teacher, finishing her M.A. in Arts Administration from Columbia and completing the Capacity Interactive Internship Program.
When she is not watching ballets or other performances, she can be found taking ballet classes, bullet journaling and watching dance videos on Instagram & Youtube.
Avery joined Capacity Interactive after earning his M.A. from Columbia University, during which time he held internships with NPR and Capacity Interactive.
Avery enjoys spending his free time biking along the Brooklyn waterfront, cooking new recipes, playing trumpet, and listening to public radio.
Margot joined Capacity Interactive after graduating from Middlebury College, where she studied Art History and explored the fields of the arts, film, and theater.
Outside of work, Margot is very much into costume design, art museums, and design exhibitions. She loves to sew and watching Italian films, but also enjoys spending time outdoors, exploring botanical gardens and different areas of the city.
Ally joined Capacity Interactive after receiving an M.B.A. with a concentration in arts administration from the Bolz Center for Arts Administration at the Wisconsin School of Business. Before that, she worked in marketing and fundraising for non-profit performing arts organizations, including the Cunningham Dance Foundation, Cedar Lake Contemporary Ballet, Pilobolus, and Overture Center for the Arts.
In her spare time, Ally loves to cook, do yoga, and explore all New York City has to offer. She also enjoys living vicariously by attending as many dance performances as possible.
Talia joined the Capacity Interactive team after working in event programming and marketing for the Association of National Advertisers. She has also interned at advertising agencies such as Ogilvy.
When she’s not at work, Talia enjoys taking dance classes and performing with DanceWorks New York City, as well as being an enthusiastic consumer of all forms of entertainment–dance, theater, film, music, comedy, and of course, Netflix.
Aliyah joined Capacity Interactive after graduating from the University of North Carolina at Charlotte in May of 2018 and completing several internships ranging from marketing and public relations to social media and content creation.
Aliyah enjoys dancing, exploring and experiencing new places and eateries, and catching up on the latest gossip via Instagram.
Molly joined the Capacity Interactive team with a love of theater and eight years of experience working as marketing specialist for a national professional services firm.
Though she isn’t currently performing on stage, Molly is an active theater-goer, museum visitor, and ice-cream taste tester.
Annesha joined CI after graduating from Carnegie Mellon University’s Arts Management program, in May 2018.
Outside of work, she can be found performing Indian Classical and fusion music, cooking, discovering new rooftop bars with a view and looking for dogs to pet!
Jacqui joined the Capacity Interactive team following seven years of experience in advertising for commercial theatre, most recently she served as the Digital Media Supervisor at Serino/Coyne, where she oversaw the media strategy and buying for all digital clients on Broadway, off-Broadway, as well as non-profit and touring productions.
In her free time, Jacqui is most likely to be found running in Central Park, perfecting her cupcake recipes, or expanding her Playbill collection.
Johnna joined the Capacity Interactive team after nearly 10 years working in marketing and development in non-profit arts organizations including the Telfair Museum of Art and Long Wharf Theatre. During that time she completed an MA in Arts Administration at Columbia University, during which she held internships at The Whitney Museum of American Art and Capacity Interactive.
Outside the office Johnna can be found discovering artisans and traditional craft around the world, at a yoga class, or watching the antics of her toddler Henry and Golden Retriever Indy.
Madelyn joined Capacity Interactive after nine years in the music industry at a PR firm where she wore hats as varied as publicist, logistics, events management, and business development.
Madelyn spends her free time seeing as much NYC theater as possible, sewing, attending comic conventions, singing and dancing in musicals with AfterWork Theater, and obsessing over her cat, Arya.
Shira joined the Capacity Interactive team after working in development at UJA-Federation of New York and then completing an MA in Arts Administration at Columbia University, during which time she held internships at The Whitney Museum of American Art and The Public Theater.
Outside the office Shira can be found wandering around museums, reading a novel, at a yoga class, or on a spin bike.
Kaya joined the Capacity Interactive team after graduating from Brown University and interning at the Studio Museum in Harlem.
In her free time, Kaya can be found exploring museums, strolling through botanical gardens, or watching the newest Netflix Original.
Jess joined the Capacity Interactive team after finishing her Master of Arts in Arts Administration at Columbia University in May 2017, as well as completing the Capacity Interactive internship program.
When she’s not at CI, you can find Jess on the quest for the city’s best cup of coffee, attempting to perfect the art of homemade pizza, or voraciously consuming music.
Priya joined the Capacity Interactive team after working in marketing and sales at Dodger Properties, on Jersey Boys and Matilda the Musical.
When she’s not at work, Priya enjoys seeing as much theatre as possible, teaching Doonya (a Bollywood workout), and discovering new restaurants all over NYC.
Tori joined the Capacity Interactive team after graduating from Duke University, working with Duke Performances, and completing the Capacity Interactive internship program.
In her free time, Tori can be found searching for new music, wandering through Brooklyn, watching too much Netflix, or attempting to cook.
Jack joined the Capacity Interactive team after graduating from Pomona College and working in the non-profit sector.
Jack enjoys playing piano, painting, and scrapbooking.
Sam joined the Capacity Interactive team after three and a half years at Manhattan Theatre Club where she was the Company Manager for 15 productions on Stages I and II at NY City Center.
In her free time, Sam enjoys seeing theater and dance productions, traveling, and hanging out with her puppy, Piper.
Jenny joined the Capacity Interactive team after working for several years with Carolina Performing Arts at UNC-Chapel Hill, and interning with the National Endowment for the Arts in Washington, D.C.
When she’s not at work, Jenny can be found knitting in a cozy armchair or wandering through a museum.
Antoinia joined Capacity Interactive after relocating back to New York from Seattle and partaking in a digital marketing apprenticeship, CO-OP.
If she’s is not at a festival, concert, expo, or working on her next DIY project, she can be caught with music blasting in her ears while adventuring around New York City or traveling out of state. She also enjoys sitting parks with a book in hand either reading, coloring, or writing, or staying at home binge-watching shows on Netflix.
Ryan joined the Capacity Interactive team after two years of doing Paid Search marketing for a nonprofit education organization.
Outside of the office, Ryan enjoys going to the theater/opera, reading a new book, or playing his violin.
Becky joined Capacity Interactive after working for the New Jersey Symphony Orchestra as the Marketing & Social Media Manager. She received her MBA with a specialization in Performing Arts Administration from the University of Delaware.
Becky enjoys playing the cello in her community orchestra, trivia games, and clever puns.
Emmy joined the Capacity Interactive team after working in communications and digital marketing for a child development non-profit.
When not at work, you can find her hiking through the Hudson Valley, visiting one of New York’s renowned museums, attending a concert, or visiting a new bakery.
Amanda joined Capacity Interactive after working for a media agency, managing SEO and SEM campaigns for a large pharmaceutical company. She has a love for Latin dance, ballet, and theater.
When she’s not geeking out about search, she is a makeup, skin care, and interior design enthusiast. She also enjoys traveling, painting, crafting DIY projects, museums, photographing her almost-famous Frenchie-Shih Tzu mutt for his Instagram.
Natalie joined the Capacity Interactive team after graduating with an MBA and MA in Arts Administration from the University of Cincinnati. Hailing from the opera world, she holds a Bachelor of Music in Vocal Performance from Indiana University and has interned in marketing, development, and artistic operations with various nonprofit organizations.
In her free time, Natalie can be found experimenting with new vegetarian recipes (after waiting in the never-ending lines of Trader Joe’s), exploring New York City’s parks, and daydreaming at the Lincoln Center fountain.
Aziza joined the Capacity Interactive team after three years as an AmeriCorps VISTA and a short stint on the marketing team with the Curran theater in San Francisco.
A born-and-raised Californian with lifelong New York aspirations, she enjoys singing, comic books, coffee, napping, and trying to figure out how to successfully combine those last two things (she is open to suggestions from the audience).
Jana joined Capacity Interactive after receiving an M.A. in Arts Administration from Columbia University and interning at Alvin Ailey American Dance Theater. Prior to going to graduate school, Jana worked in management for several fashion jewelry companies, and as a theatrical costumer for various non-profit arts organizations.
Jana enjoys dance and theater productions, exploring New York City, and meticulous crafts.
Asia joined the Capacity Interactive team after graduating from Middlebury College and interning in the barns & hills of Jacob’s Pillow.
Outside of work, you can find Asia enjoying dance or curled up bingeing OWN programming while sipping a warm mug of coffee.
Austin joined the Capacity Interactive Operations Team following more than fifteen years of managing theatres in both the not-for-profit and commercial worlds. He spent a decade with the Nederlander Organization where he helped maintain and operate some of Broadway’s most historic theatres and was privileged to help bring many productions to the stage, such as An American In Paris, Kristin Chenoweth: My Love Letter to Broadway, and Hamilton.
Austin’s deep passion for theatre follows him home, but he also loves old-school sit coms, science fiction and fantasy in all its forms, any great novel, politics, astronomy, and cooking anything and everything he can get his hands on.
Nick joined the Capacity Interactive team in 2013. Previously, he worked in Account Services at Serino Coyne, a Broadway advertising agency, and before that, in Development at Roundabout Theatre Company and Manhattan Theatre Club.
Talk to him about music, theatre, running, comedy or gender politics.
Krisi joined Capacity Interactive after working in the public radio world as a reporter, producer, and most recently, Associate Director of Marketing and Communications at StoryCorps. Krisi planned and executed digital and traditional communications strategies for the national nonprofit and secured national media coverage.
Krisi is a music lover and you will find her at a variety of live performances, from punk rock to opera. She also enjoys theater, dance, and the Golden Girls.
Rachel joined the Capacity Interactive team after studying stage management at University of Maryland, where she became a founding company member of Pointless Theatre in DC.
Outside of the office, you can find Rachel working events at Ars Nova or sipping on a whiskey ginger at Rockwood Music Hall.
Jamie joined the Capacity Interactive team after completing her master’s degree in Arts Administration from Columbia and is a proud alumna of the Capacity Interactive internship program.
When she’s not nerding out about theatre, digital marketing, or Lord of the Rings, Jamie can be found kicking your butt in Scrabble, checking things off her New York City bucket list, and petting every dog she sees.
Madeline joined Capacity Interactive after graduating from Vassar College and working as a freelance opera singer, music educator, Italian translator, and nonprofit program coordinator. She is currently pursuing her M.A. in Arts Administration at Baruch College in the evenings.
When she’s not at work or school, she loves to sing with local choirs and opera companies, take long walks around Manhattan, and draw portraits of her cats, Lucia and Cheddar.
Jenna joined the Capacity Interactive team after working for seven years at Jazz at Lincoln Center in marketing and fundraising.
Though a retired violist, she loves attending all things performing arts and also enjoys snowboarding, cooking, and binge-watching Hulu.
Laura joined the Capacity Interactive team after holding various positions within the performing arts world, hospitality, and events.
Outside of the office, Laura enjoys attending plays, consuming all forms of audio content, hosting meals for friends, and seeking out every new restaurant in Queens.
Rachel joined the Capacity Interactive team after working as a Project Manager at Manus+CO, a nonprofit management consulting firm, where she assisted with oversight of the development, marketing, and operations for a number of arts nonprofits, including Southampton Arts Center, Playwrights of New York (PoNY) and the Arthur Miller Foundation.
Outside of the office, Rachel is often taking ballet classes, watching and/or performing Shakespeare, or pretending to be a potential buyer at stores that sell puppies.
Maggie joined the Capacity Interactive team after completing her M.A. in Arts Administration at Columbia University and finishing the Capacity Interactive internship program.
Maggie enjoys traveling, visiting art museums, attempting to make homemade bread, and binge-watching the latest murder mystery series.
Alex joined the Capacity Interactive team after graduating from Macalester College and conducting two years of research on the psychological and biological predictors of PTSD.
Outside of the office, Alex can be found reading Books He Should Have Read By Now™, exploring museums & music venues, and dog-watching in Prospect Park.
Katherine joined the Capacity Interactive team after graduating from Florida State University and interning in the literary world.
In her free time Katherine can be found with her headphones on lip-syncing through the streets of New York, seeking out the city’s best ice cream, reading, or cheering on her Celtics.
Molly joined the Capacity Interactive team after six years of work in the Artistic and Development departments at Signature Theatre.
Outside of work, you can find Molly patiently waiting in line at the post office, exploring National Parks, or performing with AfterWork Theater.
Daniela joined the Capacity Interactive team after graduating from Barnard College and interning in the arts non-profit world.
Outside of the office, you can find Daniela exploring NYC, searching for a good cup of coffee, dog-watching, babysitting, and working/eating at Smorgasburg in Prospect Park.
Jane joined the Capacity Interactive team after receiving her MA in Performing Arts Administration from NYU, during which time she interned at Signature Theatre, Playwrights Realm, and was the Operations Assistant at the NYU Skirball Center for the Performing Arts.
Jane spends her free time exploring the city in search of the best bourbon bar (feel free to email her with any suggestions) and Instagraming photos of her cat (@whittyj).
Kayla joined the Capacity Interactive team after graduating from Spring Arbor University, where she discovered her love for theater and marketing. This encouraged her to apply for the Capacity Interactive internship program—arts and marketing? Yes, please!
When she’s not watching all the theater New York City has to offer, you can find her cooking the latest Tasty videos, reading YA books on the long commutes, and theorizing about all the Marvel movies and TV shows.
Adrian joined the Capacity Interactive team after several years of being immersed in the world of independent artist markets, from the creator, the behind-the-scenes administrative, and managerial sides.
Outside of work, Adrian can be found browsing in bookstores, thrift stores, Sephora, and fancy tea shops, or relaxing at home with one of her cats in close proximity.
Elizabeth joined Capacity Interactive after graduating from Harvard with a degree in Statistics and Global Health.
Outside of the office, Elizabeth can be found consuming comedy content, thinking about snacks or pursing her love of sleep.
Aaron joined Capacity Interactive after graduating from Bowdoin College and interning in the behavioral psychology world.
Aaron enjoys swimming, reading, performing with AfterWork Theatre, learning new skills, and playing with his dog, (Khal) Drogo.
Build your career working with leading arts and cultural organizations.
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