Discover what both patrons and AI engines really want to know.

Search is changing fast.

Audiences are no longer just typing keywords into Google. They’re asking conversational questions to AI engines like ChatGPT, Gemini, and Perplexity. These platforms deliver answers, not links. And they’re shaping how cultural organizations are discovered.
At Capacity Interactive, we’re helping arts marketers adapt to this new era of Answer Engine Optimization (AEO), where visibility isn’t just about search rankings, but about being named, cited, and described accurately when AI answers questions about your art form, your community, or your organization.

This free tool, introduced in our Boot Camp session SEO & AEO: Navigating the Next Frontier of Search, helps you see what questions matter most for your visibility.

The Branded & Non-Branded Question Generator

This tool is a starting point. It’s a way to see how AI might frame your organization and where your discoverability gaps may lie.

For deeper insights into how to improve your organization’s visibility in AI search, build structured content, and strengthen your AEO strategy, connect with Capacity Interactive.

We’re here to help arts organizations thrive in the next frontier of search.

GET THE TOOL

User Instructions

How to use this GPT

Paste your organization’s website URL. The GPT will analyze your public presence and generate:

• 10 Patron Questions About Your Organization (branded, lower-funnel)
• 10 Discovery Questions Where You Should Appear (non-branded, upper/mid-funnel)

Each question includes a short rationale explaining why it matters for AI visibility.

If the GPT can’t access your site, it may ask a clarifying question before continuing.

Use this to:

• Understand what real patrons might ask about your organization
• Identify “share of search” opportunities in AI and voice search
• See how AI engines might frame your organization’s presence in discovery queries