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Resources Webinars & Training

The Data Behind High-Performing Creative for Museums

As platforms shift toward algorithmic ad delivery, creative strategy has become the defining factor in paid social performance. In these exclusive client workshops, dive into findings from a comprehensive, data-driven analysis of social creative across museums.

Sep 16, 2026

Wednesday, September 16
2:00 pm ET

Register

Client-Only Webinar

As platforms shift toward algorithmic ad delivery, creative strategy has become the defining factor in paid social performance. In this exclusive client workshop, Capacity will share findings from a comprehensive, data-driven analysis of social creative across museums and exhibition-based organizations.

Using Capacity’s new framework for creative strategy in the arts, you’ll learn where the sector is excelling, where common gaps exist, and how organizations can adapt their strategies to meet the demands of today’s algorithm-driven landscape.

Through real-world examples and genre-specific insights and benchmarks, you’ll gain a clearer understanding of how content variety, volume, and diversification impact campaign performance—and what practical steps you can take to strengthen your own creative approach.

 

WHAT YOU’LL GET:

  • An introduction to Capacity’s new framework for creative strategy in the arts
  • A data-backed analysis of social creative trends across museums
  • Examples of creative strengths and opportunities specific to exhibition-based organizations
  • Practical ideas for increasing content variety, volume, and effectiveness in your campaigns
  • Actionable takeaways you can bring back to your team immediately
Meet your host
Aly Gomez
Aly Gomez
Director

Aly has worn many hats at Capacity—first as a client, and now as a consultant, creative strategist, team lead, and frequent presenter. Prior to joining Capacity, Aly served as the Associate Director of Marketing at Cincinnati Playhouse in the Park.

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