webinar: The Art (and Science) of Great Email
20 May 2026
9am aET
A strong email program is critical to continue to speak directly with our nearest and dearest audiences. Anticipated and relevant communication is key to maintaining our audiences’ trust. In this free webinar, we’ll discuss the key components of stellar emails and dive into AI tools to work smarter, not harder, to keep email audiences engaged.
What You’ll Get:
- A reset on what actually drives performance in email
- Practical ways AI can reduce effort without reducing quality
- Peer insight and real-world perspective
Meet Your HosTS
Alison Goldberg, Director, Email Marketing
Alison is an experienced marketing strategist, and leads email consulting at Capacity. She joined the team after working at non-profit organizations across theater and film. Alison is interested in helping our industry navigate changes in audience behavior as technology evolves. She pulls from her experiences in Development at Film at Lincoln Center and the Shakespeare Theatre Company, and working with Capacity clients across several artistic disciplines to lead clients to success.
Emma Zeger, Senior Consultant, Digital Marketing
Emma joined Capacity after six years on the marketing team at Jazz at Lincoln Center. At Capacity, she manages all facets of digital advertising including Meta, Display, YouTube, and Search Engine Marketing for her portfolio of clients. While her expertise is in classical music and jazz, she loves working with organizations of every genre to help them meet their goals through digital marketing. Outside of work, she loves to attend concerts, cook, and explore her home of Philadelphia.
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