webinar: How Your Campaigns Stack Up

Wednesday, March 25
1:00 pm ET

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What does “good performance” actually look like right now?

In this webinar, we share key benchmarks, insights, and learnings from recent campaigns across major digital advertising platforms. Drawing from real arts and cultural campaigns, we’ll unpack what’s working, what’s changing, and where organizations are seeing the strongest returns.

From holiday pushes to subscription sales, and exhibition-focused efforts versus campaigns that message general attendance, we’ll break down performance trends and creative takeaways to help you set smarter expectations—and make more confident campaign decisions.

What You’ll Get:

• Benchmarks across multiple campaign types, including holiday, subscription, exhibition, and more
• Platform-level insights from real campaigns
• Creative and messaging learnings that drove performance
• Practical takeaways you can apply to upcoming campaigns

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Meet Your Hosts

Selia Aponte, Consultant, Digital Marketing & Content

Selia joined Capacity after graduating with an MBA & MA in Arts Administration and working as an arts marketer in Cincinnati and Los Angeles. Her work extends across Digital Marketing and Content; she loves partnering with clients in both areas to help create holistic, user-focused strategies.

 

 

Helena Barth, Consultant, Digital Marketing

Helena gets excited about live performances and data, and joined Capacity after working in marketing, finance, and audience services at arts organizations.

 

 

 

Sanjay Saverimuttu, Senior Analyst, Digital Marketing

Sanjay danced with Louisville Ballet for 11 seasons, and continues to work as a freelance choreographer and educator. He seeks to create diverse representations on stage, in ballet narratives, and in the classroom.

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