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Designing Emails that Build Connection

webinar: Designing Emails that Build Connection

Wednesday, April 22
1:00 pm ET

Register

Most arts organizations use email to promote what’s on stage or on view. But that’s rarely the only reason people visit our venues.

Audiences increasingly seek moments of connection to draw them away from the couch. Arts and cultural organizations offer meaningful experiences that pull them out of the noise of everyday life. But, our email content is usually focused on the next event rather than showcasing, educating, and meeting audiences where they are and with what they want.

Join us for a free webinar and learn to craft email content that goes beyond promotion to connect with real human motivations. This session will stretch how you think about subject lines, messaging, and structure so your emails feel like more than just announcements.

What You’ll Get:

  • A framework for thinking about email content beyond traditional calendar entries
  • Email design and content tips to help audiences retain what matters most
  • Examples from arts and cultural organizations and beyond
  • Live learning alongside industry peers

Meet Your HosTS

Alison Goldberg, Director, Email Marketing

Alison is an experienced marketing strategist, and leads email consulting at Capacity. She joined the team after working at non-profit organizations across theater and film. Alison is interested in helping our industry navigate changes in audience behavior as technology evolves. She pulls from her experiences in Development at Film at Lincoln Center and the Shakespeare Theatre Company, and working with Capacity clients across several artistic disciplines to lead clients to success.

 

Aly Gomez, Senior Consultant, Digital Marketing & Content

Aly has worn many hats at Capacity—first as a client, and now as a consultant, content specialist, Capacity Academy teacher, team lead, and two-time Boot Camp speaker (2017, 2023). Prior to joining Capacity, she served as the Associate Director of Marketing at Cincinnati Playhouse in the Park. When she’s not thinking about marketing, she’s thinking about plot twists—usually with a romance novel in one hand and a Pink Drink in the other.

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