webinar: SEO + AEO
Navigating the Next Frontier of Search
THURSDAY, April 9
1:00 pm ET
In an era when audiences increasingly get their answers from AI agents, chatbots, and “no-click” interfaces rather than traditional search results, arts and culture organizations need to rethink how content is discovered and recommended.
In this free webinar, Senior Consultant Dan Titmuss delves into the latest in AEO, or Answer Engine Optimization: how to show up in AI-generated overviews from chatbots like Gemini and ChatGPT. Dan shares quick wins and arts-focused examples to help make your content ‘answer engine friendly.’ The result: showing up in AI overviews and chat results where audiences are asking questions, and turning those moments of curiosity into ticket sales.
What You’ll Get:
- A clear explanation of AEO and why it matters alongside SEO
- Practical ways organizations can show up in AI overviews
- Examples of how answer-focused content supports discovery and ticket sales
- High-impact opportunities to adapt existing content without major rebuilds
Meet Your HosT
Dan Titmuss, Senior Consultant, SEO
Dan has been with Capacity since 2016, working across SEO strategy, SEM, content, and digital best practices. He loves digging into the weeds of Title Tags and Sitemaps, and is always down to talk about how to make your site more findable and more delightful. He’s also been exploring how artificial intelligence is shaping the future of arts marketing—not as a replacement for creativity, but as a tool to spark it.
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