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Ticket Buyer Media Usage Study Ticket Buyer Media Usage Study

Ticket Buyer Media Usage Study

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Our most recent report from 2021 is the third iteration with our partner WolfBrown, and includes survey responses from over 17,000 ticket buyers at 48 performing arts organizations across the country. At the time, digital privacy was changing and our actionable insights are shared through that lens.



Post-Pandemic Plans

96% plan to attend in-person and get back into those seats!


Purchase Preferences

Purchase by phone or in-person? Nope! 77% actually prefer to purchase tickets online.


Video Viewing

Just over half of ticket buyers watch videos on YouTube at least once/week.



93% receive emails with info about upcoming events.


Ticket-Buying Decisions

Content from your organization helps! 58% are strongly influenced by your content.


Smartphone & Device Usage

There’s a 27% increase in users 65+ on smartphones 2+ hours/day.

How the Study Has Evolved

For the 2021 study, we offered two options to help guide arts marketers prioritize their marketing efforts: the full study with data cut by ticket buyer categories, as well as the a shorter summary of of Key Findings. Both are great resources to help answer questions like:

  • Who are you most loyal ticket buyers?
  • Is digital device burnout real?
  • Where do people learn about performing arts events?
  • And more!
See the Key Findings

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