ACSO 2026 Annual Conference
Sign up for Capacity’s pre-conference workshop or find us any time during the event to chat digital marketing.
Will you be at the Association of California Symphony Orchestras (ACSO) 2026 Annual Conference? We’d love to see you!
Join us ahead of the conference to hone your brand’s voice and tone, or find us any time during the event to chat about digital marketing.
Pre-Conference Workshop: Building Brand Voice & Tone and Your AI Copywriting Partner
Wednesday, August 5
1:00–4:00 pm
Build brand voice from the inside out. Capacity Interactive facilitates this interactive workshop to help orchestras define their unique brand values, shape an institutional persona, and identify key target audiences to address across multiple forms of branded marketing communications.
We’ll guide you in the steps to craft a custom brand messaging guide for your organization. This guide will help ensure that copywriting reflects the orchestra’s unique mission and values, remains consistent across platforms, and feels like it’s written by the same person regardless of who on the team is writing.
Then, we’ll demonstrate how to use a Brand Messaging Guide and other established brand materials to turn ChatGPT into a brand-loyal copy partner. You will learn how to prompt ethically and discover ways to audit existing copy for consistency and relevance through hands-on practice.
Meet your hosts
Becky Ludkiewicz
Director
Becky leads conversations with prospective clients, working collaboratively to align organizational goals with bespoke digital strategies. In her decade at Capacity, she’s consulted for over 100 organizations across all genres and budget sizes. She joined the team in 2014 after working in marketing at the New Jersey Symphony Orchestra. She also teaches performing arts marketing at the University of Delaware, where she received a BA in Music and MBA.
Dan Titmuss
Senior Consultant
Dan has been with Capacity since 2016, working across SEO strategy, SEM, content, and digital best practices. He loves digging into the weeds of Title Tags and Sitemaps, and is always down to talk about how to make your site more findable and more delightful. He’s also been exploring how artificial intelligence is shaping the future of arts marketing – not as a replacement for creativity, but as a tool to spark it.