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CapacityWebinars

Creative Strategy Opportunities for Orchestras

(Capacity Clients Only)

Where: Virtual
When: Tuesday, July 21 at 2pm ET

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As platforms shift toward algorithmic ad delivery, creative strategy has become the defining factor in paid social performance. In this exclusive workshop, Capacity will share findings from a comprehensive analysis of social creative across orchestra and symphony organizations. Using our new framework for creative strategy in the arts, we’ll examine where the field is excelling, where common gaps exist, and how organizations can adapt their strategies to meet the demands of today’s algorithm-driven landscape.

Through real-world examples and sector-specific insights and benchmarks, you’ll gain a clearer understanding of how content variety, volume, and diversification impact campaign performance—and what practical steps you can take to strengthen your own creative approach.

What You’ll Get:

  • An introduction to Capacity’s new framework for creative strategy in the arts
  • A data-backed analysis of social creative trends across orchestra and symphony organizations
  • Examples of creative strengths and opportunities specific to the orchestral field
  • Practical ideas for increasing content variety, volume, and effectiveness in your campaigns
  • Actionable takeaways you can bring back to your team immediately

Meet Your Host

Aly GomezAly Gomez, Director, Creative Strategy

Aly has worn many hats at Capacity—first as a client, and now as a consultant, creative strategist, team lead, and frequent presenter. Prior to joining Capacity, Aly served as the Associate Director of Marketing at Cincinnati Playhouse in the Park.

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