webinar: Creative is the New Targeting
(INVITED Clients Only)
Live: Wednesday, APRIL 15
now available on demand
Social platforms are evolving fast, moving beyond manual audience selection and leaning into algorithmic delivery. As interest targeting and lookalike audiences carry less weight, your creative has become the most powerful lever for controlling paid campaign performance.
In this exclusive workshop for long-standing Capacity clients, we’ll dive into the state of social media today and show why diversified content drives results across platforms. If it’s been a while since your last Content Best Practices workshop with us, this session revisits those foundations and updates them for the algorithm-driven era so your paid campaigns keep performing. Come with your curiosity, and leave with a team-wide mindset shift and data-backed creative strategy insights.
What You’ll Get:
- In-depth look at the state of social media today and how targeting is evolving
- Examples of content diversification specific to arts and cultural organizations
- Framework for building your own diversified content strategy
- Hands-on learning alongside fellow Capacity clients
Meet Your Host
Aly Gomez
, Senior Consultant, Digital Marketing & Content
Aly has worn many hats at Capacity—first as a client, and now as a consultant, content specialist, Capacity Academy teacher, team lead, and two-time Boot Camp speaker (2017, 2023). Prior to joining Capacity, she served as the Associate Director of Marketing at Cincinnati Playhouse in the Park. When she’s not thinking about marketing, she’s thinking about plot twists—usually with a romance novel in one hand and a Pink Drink in the other.
Register Now