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Building Better Websites with GA4 Data

webinar: Building Better Websites with GA4 Data 

Wednesday, March 4
1:00 pm ET

Register
Most organizations use GA4 to report on KPIs. Fewer use it to truly understand how people behave once they’re on the site—and that’s where the real value lives.

In this webinar, the Capacity team breaks down our favorite ways to use GA4 to uncover user behavior and turn data into smarter website decisions. We’ll go beyond surface-level metrics and show how intentional tracking makes it possible to answer questions like: What content actually gets engaged with? Where do users get stuck? What page elements are helping (or hurting) conversion?

You’ll see real analysis examples we use every day, and learn how lightweight planning on the front end makes these insights surprisingly easy to access.

What You’ll Get:

  • Practical GA4 analysis techniques to understand real user behavior
  • Examples of content groupings, page-module interaction tracking, and click-area analysis
  • Guidance on how intentional tracking enables better insights (without overcomplicating setup)
  • Clear ways to use behavioral data to inform site redesigns and ongoing optimization

Meet Your Hosts

Yosaif Cohain, VP, Analytics

Yosaif leads the Analytics team at CI. He is passionate about websites and their usability, and partners with clients to collect great data, analyze it in new ways, and take action on it. Prior to CI, he built data practices at Huge and AKQA—two global digital design agencies—and it was there that his passion for leveraging data for marketing and UX purposes was ignited.

 

 

Madelyn Frascella, Senior Consultant, Search Marketing

Madelyn is a specialist in search marketing at CI, working across teams and heading up search campaigns for clients as well as supporting professional development internally.

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