webinar: Building Better Websites with GA4 Data
6 May 2026
9am AET
Most organizations use GA4 to report on KPIs. Fewer use it to truly understand how people behave once they’re on the site—and that’s where the real value lives.
In this webinar, the Capacity team breaks down our favorite ways to use GA4 to uncover user behavior and turn data into smarter website decisions. We’ll go beyond surface-level metrics and show how intentional tracking makes it possible to answer questions like: What content actually gets engaged with? Where do users get stuck? What page elements are helping (or hurting) conversion?
You’ll see real analysis examples we use every day, and learn how lightweight planning on the front end makes these insights surprisingly easy to access.
What You’ll Get:
- A clearer picture of how visitors actually use your site
- Confidence in what to measure (and what not to)
- Stronger foundations for redesign and optimization decisions
- Smarter conversations with internal teams and vendors
Meet Your Hosts
Yosaif Cohain, VP, Analytics
Yosaif leads the Analytics team at CI. He is passionate about websites and their usability, and partners with clients to collect great data, analyze it in new ways, and take action on it. Prior to CI, he built data practices at Huge and AKQA—two global digital design agencies—and it was there that his passion for leveraging data for marketing and UX purposes was ignited.
Madelyn Frascella, Senior Consultant, Search Marketing
Madelyn is a specialist in search marketing at CI, working across teams and heading up search campaigns for clients as well as supporting professional development internally.
