This byte-sized series from CI’s Analytics Team offers quick tips to level up your website one optimization at a time (as it should be done!). Designed for busy arts marketers at every skill level, you can refine your site with quick analyses that get clear results leadership will love.

Today, let’s learn how best to answer the question…

“Is Our Site driving people to external partners?” 

Level: Beginner
GA4 Setup: Basic

The tips in this post can be achieved with the GA4 tools available to all—no customization required.