Skip to content

Meta has officially deprecated Flexible Ads.

If you’ve run Meta campaigns over the past year, you’ve likely relied on Flexible Ads to leverage Meta’s algorithm in choosing the top-performing asset combinations. While this specific ad format is gone, the option to upload multiple assets (images, videos, headlines, post copy), enabling Meta to match the right creative with the right audience, is not. 

The bottom line is: your campaigns aren’t losing capability, the workflow is shifting because Meta is simplifying the campaign build process. While it is frustrating when Meta changes features seemingly every week, this is a good thing.