TLCC 2026
Will you or a colleague be at the Tessitura conference in August? We’d love to connect in D.C.
Opening Night After Party
When: Sunday, August 2 at 7:00pm ET
Where: Belvedere Lobby Bar
We’re teaming up with True Tickets and Victory Live to kick off the conference in style. RSVP required. Don’t wait to save your spot!
The New Rules of Audience Growth: What Arts Marketers Need to Do Differently Now
Capacity & Carnegie Hall
When: Tuesday, August 4 at 4:30pm ET
Where: National Harbor 10
Arts marketers are working harder than ever to grow audiences—and getting less traction. Discovery and distribution have fundamentally changed, and traditional prospecting isn’t keeping up. This session diagnoses the shift, and shows how to rethink your approach across paid, email, social, and web. Using a case study, we’ll share a diagnostic framework that reveals where most arts marketing is focused—and the untapped territory that could unlock new audience growth.
LIVE: Arts Unscripted with Monica Holt
When: Wednesday, August 5 at 11:30am ET
Where: National Harbor 3
Join fellow attendees for a live taping of Arts Unscripted with Monica Holt: A Capacity Podcast. Special guest announcement coming soon!
Innovator series: Ask the Question Anyway
When: Wednesday, August 5 at 2:00pm ET
Where: Potomac Ballroom
Join Monica Holt, host of Arts Unscripted and President & CEO of Des Moines Performing Arts, for a TED-style talk on how curiosity drives success.
Sponsor Booth
When: Any time
Swing by throughout the conference to chat marketing strategy and grab some goodies.
Meet your hosts
Christopher Williams
President
Christopher has been marketing the arts for more than 30 years. He was last in-house at New York City Center where he served as Director of Marketing. In 2013, he teamed up with founder Erik Gensler to establish Capacity, which has become one of North America’s premier consultancies serving the arts.
Aly Gomez
Director
Aly has worn many hats at Capacity—first as a client, and now as a consultant, creative strategist, team lead, and frequent presenter. Prior to joining Capacity, Aly served as the Associate Director of Marketing at Cincinnati Playhouse in the Park.
Camille Labrador
Director
As Director of Strategic Partnerships, Camille connects arts organizations with the dynamic resources Capacity offers. As an active member of The Broadway League, she serves as Chair of the ¡Viva! Broadway Committee, sits on the Belonging on Broadway Committee, and has previously served on the Road Marketing Committee, twice on the Spring Road Conference Planning Committee, and is a graduate of the League’s Fellow and Rising Star Programs.
Jen Taylor
Vice President
With 15+ years of experience, Jen has built and engaged audiences across off-Broadway, Broadway, and streaming. Before CI, she led digital audience growth for ad-supported and subscription-based streaming at A+E Networks (A&E, HISTORY, Lifetime). Now, she’s focused on how AI is reshaping marketing and audience engagement, helping arts organizations navigate emerging opportunities. Outside of work, you’ll find her at the theater, cooking, or planning a trip.
Monica Holt
Host of Arts Unscripted
Monica is an arts executive who thrives at the intersection of big ideas and practical solutions. Her mission is simple: help cultural organizations reach their full potential as forces for creativity and connection. Having led a $110M+ artistic operation at the Kennedy Center with 2,000+ annual events, she’s spent her career proving that cultural institutions can be both creatively ambitious and operationally excellent. What really drives her is building bridges—between artists and audiences, vision and execution, tradition and innovation—creating spaces where transformative experiences can happen.