Overview

Capacity Interactive (CI), the premier digital marketing consulting firm for culture and the arts, is looking for a Search Analyst.

We believe that the arts are an essential part of society and are vital to the strength of our communities. As the premier digital marketing consulting firm for culture and the arts, Capacity Interactive (CI) helps the arts industry flourish by partnering with leading cultural institutions to help them build audiences, engage community and market smarter. Our client portfolio includes organizations such as New York City Ballet, Goodman Theatre, The Kennedy Center, Carnegie Hall, and The Museum of Fine Arts, Houston. Annually, we host Digital Marketing Boot Camp for the Arts, the country’s leading digital marketing conference for the arts.

At CI, we strive to create an organization with no office politics and no personal agendas. We believe in transparency. We work hard, we’re all a bit nerdy, and we have a lot of fun. We care for ourselves, each other, and our clients.

We are committed to anti-racism and anti-oppression principles in all areas of our internal and external work. We are actively addressing issues of equity, diversity and inclusion internally for our team and hope to impact this topic in the field. We work to create a collaborative environment in which these themes are openly discussed and dismantled. CI has been named one of Crain’s 100 Best Places to Work in NYC three years in a row, and it all starts with our values. They truly guide everything we do at CI.

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Responsibilities:

Building and managing a portfolio of search engine marketing (SEM) accounts.

Assisting in developing and executing paid and organic search strategy.

Conducting performance testing and compiling reporting for search campaigns.

Continuously optimizing and communicating critical performance metrics.

Recommending new ideas and innovations to improve performance driven from research, competitive intelligence and analytics.

Attending client meetings to share results.

Assisting team members in support of their accounts, as needed.

Ensuring you stay up-to-speed on search industry best practices with regard to strategies, data capture, campaign analysis and optimization.

Ensuring you stay up-to-speed on the latest digital marketing changes and advances across the performing arts industry. This includes, but is not limited to: Google Ads, Google Search Console, Google Analytics, Google Tag Manager and search engine optimization (SEO).

Reporting on results to clients and CI’s internal team.

Working with CI team members, freelancers, and vendors to support your client’s needs.

Support of Digital Marketing Boot Camp for Arts Marketers including attendee outreach, marketing and operational support leading up to and at event.

Writing for CI’s blog is encouraged.

The Ideal Candidate Possesses The Following:

A passion for the arts.

A sense of humor.

Flexibility and openness to take on new projects and tasks and work in an ever-changing and growing company.

Strong writing and client communication skills.

An analytical mind; you’re a left-brained and right-brained thinker.

Interest in search ads and SEO.

Comfort and facility with numbers.

Strong facility with Microsoft Excel, PowerPoint, and Word.

Experience running paid search campaigns and SEO is a plus.

Details:

This is a full-time position with benefits, including but not limited to the following:

4 weeks paid vacation plus the week before New Year’s Day and a smattering of other holidays.

Summer Fridays every week between Memorial Day and Labor Day.

Competitive health, dental and vision benefits (including access to a FSA).

Pre-tax commuter benefits.

Company-matched 401(k) plan.

Monthly staff-only educational events.

Smart, passionate coworkers who care about the arts.

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