Throughout the year, CI experts offer in-depth insights and bite-size training on the most technical parts of an arts marketer’s job. Our webinars and videos are all quick, nerdy, and free — and yours to keep coming back to. What are you waiting for? It’s time to supercharge your skills.
The CI Deep Dives livestream series will be hosted by VP, Managing Director Christopher Williams in conversation with CI consultants.
Details will be released on a rolling basis. Sign up for the email list and never miss an announcement!
Deep Dive #1: Diversifying Beyond Google and Meta
Digital media usage has been shifting in recent years, and fundamental changes to how and where we reach target audiences are coming fast. Tune in to learn what to consider as you look beyond Google and Meta.
The live conversation took place on March 13. Sign up below to access the recording.
Deep Dive #2: Maximizing Your Website with Data and Analysis
Your organization’s website is the heart of your digital strategy and the key to achieving institutional goals. Discover how to unlock the immense potential of your website by making incremental improvements in an interactive conversation around data and analysis.
The live conversation took place on March 27. Sign up below to access the recording.
Deep Dive #3: Investing in Email to Increase Engagement
With recent privacy shifts, a focused email strategy that integrates automation, segmentation, ongoing testing, reporting, and analysis is critical. Explore how you can level up your email strategy and ensure you’re delivering personal, anticipated, and relevant messages to the right audiences at the right time.
Ask CI Anything About Your GA4 Website Data
We are nearly 10 months into Google Analytics 4 (GA4). This powerful platform didn’t come without a learning curve—but fear not. CI’s analytics team is here to answer your burning questions, with guidance on anything from the high-level information you report to stakeholders to the nitty gritty details you need to use the platform effectively.
The live conversation took place on April 17. Sign up below to access the recording.
April 24, 1:00pm edt
Deep Dive #4: Leveraging AI in Google and Meta
Learn how to make AI an ally in your digital journey! Dig into Google and Meta’s world-class AI solutions for audience targeting, content optimization, and conversion attribution, like Performance Max, Conversions API, Enhanced Conversions, Dynamic Ads, and Advantage+.
May 8, 1:00pm edt
Deep Dive #5: Building Trust and Assurance by Respecting User Privacy
Privacy can seem like a maze, but in 2024, start with something. Dig into actionable ways you can prioritize privacy at your organization—such as through a task force, data collection, and more—with CI’s privacy experts.
From AI in the arts to data privacy, reaching new audiences via TikTok, Google Analytics 4, and more, each data-packed, expert-led session from Boot Camp 2023 will help you stay rooted in areas with the greatest impact in 2024.
What do we do when “the classics”—those canonical treasures that embody the rich traditions of our genres—start to feel outdated for today’s audiences, or even at odds with our missions?
In today’s episode, we take a close look at celebrated works from the classical Western canon that include harmful portrayals of non-Western cultures, and hear how one artist is taking action to prune and preserve the art he loves.
Holding the artistic reins of an organization is no easy feat—especially when that organization has been around for generations and has a deep-rooted legacy. As a leader, how do you honor the rich history of your institution while effectively steering it into the future?
As New York City Ballet celebrates its 75th anniversary season, Artistic Director Jonathan Stafford reflects on the Company’s continued evolution, how they’ve adapted to this new digital era, and the unique challenges of leading such a storied cultural entity.
The changing digital landscape might present challenges, but it also presents a great opportunity to reassess and refocus as we head into a new era of digital marketing.
At CI, we pinpointed five key areas that will set arts and cultural institutions up for success in 2024. Catch up on the first two priorities in Part One, then delve into the final three priorities in today’s episode. You’ll get insights and tips from CI consultants so you can confidently navigate the changing digital landscape, drive results for your organization, and refocus as we head into a new era of digital marketing.
From the rise of AI-driven advertising to the imminent third-party cookie crunch—which developments deserve your valuable time and attention in 2024?
Crank the volume on Part One of the five key areas we’ve pinpointed that will set arts and cultural institutions up for success in 2024. Be on the lookout for Part Two in the coming weeks. We’ll round out the list of priorities and offer even more tips and insights from CI consultants.
Join us as we journey deep into the world of classical music—how we define it, how we enjoy it, and how we ensure everyone feels welcome and represented in our concert halls. This conversation is just the start of breaking down barriers to attendance and ensuring classical arts organizations connect with audiences for generations to come.
In 2023, we spoke with remarkable thought leaders both within and beyond the realm of the arts. They all answered the same question: “If you could broadcast one message to executive directors, leadership teams, staff, and boards of thousands of arts organizations, what would it be?”
We call this their “CI to Eye moment,” and in this special episode, Dan revisits these key insights to offer encouragement and perspective for the year ahead.
